Mumbai, Maharashtra, India – Aditya Birla Housing Finance Limited (ABHFL), a subsidiary of Aditya Birla Capital Limited, has announced a strategic partnership with BharatPe, a leading Indian fintech company, to provide home loans and loans against property to BharatPe’s vast merchant network. This collaboration marks the first of its kind, with ABHFL being the first housing finance company to partner with BharatPe, enhancing access to secured lending for over 1.3 crore merchants across 450+ cities, especially focusing on Tier 2 and Tier 3 markets.
Through the BharatPe app, merchants can easily apply for these loans, benefiting from faster processing, enhanced transparency, and real-time updates. This partnership is designed to cater to the specific financing needs of BharatPe’s merchant base, offering customized, region-specific loan solutions.
Pankaj Gadgil, MD & CEO of ABHFL, emphasized that this partnership aligns with their mission to meet the evolving digital needs of customers, helping to make homeownership more accessible. Nalin Negi, CEO of BharatPe, also expressed confidence in this collaboration, which will add value to merchants by offering secured credit for large purchases, further strengthening BharatPe’s relationship with its merchant partners.
This partnership is expected to drive significant growth in digital-secured lending and reinforce ABHFL’s position as a leader in innovative financial solutions.
About Aditya Birla Housing Finance Limited (ABHFL)
ABHFL, a fast-growing housing finance company, manages assets worth over Rs. 20,399 Crore as of June 2024, with a robust network of 138 branches. It holds top credit ratings and is known for its commitment to providing innovative housing finance solutions.
About BharatPe Group
Founded in 2018, BharatPe is a pioneer in financial inclusion for Indian merchants. With a vast network of over 1.3 crore merchants, BharatPe facilitates UPI transactions, loans, and loyalty programs. The company has raised significant funding and continues to be a key player in the fintech ecosystem.
